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The Limits of Sex-Segregated Marketing | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Ian Ayres, Contributor

In a recent Slate article, my daughter describes how in 2009 she and I unsuccessfully sued McDonald’s before the Connecticut Human Rights Commission for discriminating on the basis of sex in its sale of Happy Meal toys.

http://www.forbes.com/sites/whynot/2014/04/23/the-limits-of-sex-segregated-marketing/
 

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